That Didn’t Take Long: Starbucks #RaceTogether Already Over

The ill-fated #RaceTogether campaign, begun only a few short days ago, is already over. I can’t imagine what good it did. It apparently did some harm, especially to wait times on caffeinated beverages. The people most adamantly against the campaign were in fact baristas, who felt they had already too little time during peak hours to prepare drinks, much less get into in-depth conversations about race: The unorthodox marketing move was supposed to turn the coffee corporation’s stores into impromptu Read more […]

Starbucks Launches “Patronizing” #RaceTogether Campaign

Starbucks is weighing in on the race issue in America, encouraging its baristas and customers to have frank conversations with each other about race. Because that’s why you go to Starbucks right? I know I visit them for the riveting and in-depth conversations I can get into with baristas on hot social issues: Earlier this week, Starbucks CEO Howard Schultz asked the employees at the 7,300 company-operated Starbucks stores in the U.S. to voluntarily write #RaceTogether on those iconic paper cups. Read more […]