Prize-Winning Obamacare Video: Forget About the Price Tag

Recently, Team Obama’s Department of Health and Human Services had a YouTube contest (they’re so hip and media-savvy) to promote Obamacare to young people. They recently crowned a winner: a video entitled Forget About the Price Tag.

There is no tongue in cheek here. This video, which you can watch here if you have the stomach for it, sells the fact that users of Obamacare don’t need a lot of money to get health insurance. Since it’s not about the… “Uh. Cha-ching cha-ching” or the… “Yeh. Ba-bling ba-bling” you can get a “more fair” deal without having to worry about the price tag of your health insurance. You can forget about the price tag because your healthcare will be taken care of by Uncle Sammy Warbucks.

That’s what the song was intending to say, I guess. But it has another political interpretation: “Stop fussing over the rising cost of Obamacare, you pesky Republicans.” One line of the song particularly implies this interpretation: “We got to invest to be the healthiest. You can’t put a price on life. Why is everyone [“everyone” means you, Mr. Conservative] so oblivious? Living without health care is serious [nice rhyme]. Can we all slow down?”

Putting aside the secondary issue that this ”song” should not have won any prize—it displays an extraordinary lack of lyrical prowess: breaking the metrical contract at nearly every turn, displaying an appalling ignorance of basic scansion techniques and an unforgivable arbitrariness of rhyme scheme—I can’t think of a more inappropriate way to sell Obamacare to young people. It is in fact they who should be most worried about Obamacare’s price tag. They should forget about the price tag of Obamacare? That will become increasingly difficult when the current bill-payers retire. On whose shoulders will all this debt fall? On the young, genius.

And the young are perhaps the only ones ignorant enough to fall for this propaganda. Having lived in a largely affluent society, they know very well how to forget about the price tag. I would imagine most young people don’t even know what a gallon of milk costs these days, much less a stay at the hospital. But what happens in ten or twenty years when Dad and Mom start drawing Social Security and the up-to-now oblivious only child has to start paying the bills? I doubt the young will be able to forget about the price tag then. Too little too late, I’m afraid.