Is “White Appreciation Day” Racist for Hispanic Business Owners?

According to the restaurant’s Hispanic owners, since we’ve already got a Black History month and Hispanic Heritage month, what would be wrong with just one day to appreciate their white customers with a 10% discount? Why not a white appreciation day?

If the owners were white, this would never fly in a million years. But even though the owners are both Hispanic, it’s still causing a backlash, because everyone knows that white people are supposed to be ashamed of themselves for the color of their skin. Every other race and color can be loud and proud. But if you dare to be a white person, you’d better spend your days groveling in the mud, begging for forgiveness for being white and privileged. The Blaze reported:

White patrons who visit Rubbin Buttz BBQ in Milliken, Colorado, on June 11 will receive a 10 percent discount on their orders as part of “White Appreciation Day.”

While they realize the move might anger some people, the Hispanic owners, Edgar Antillon and Miguel Jimenez, are standing by their decision.

“White Appreciation Day! June 11th. Because All Americans Should Be Celebrated,” the sign posted outside the restaurant reads.


The restaurant is already experiencing some backlash.

Civil rights activist Ricardo Romero called the discount a “perpetuation of racism,” while a spokeswoman with the Colorado Department of Regulatory Agencies said the decision could result in lawsuits if customers “felt like they were being discriminated against.”

But Antillon, whose parents came to America from Mexico, defended the planned “White Appreciation Day,” saying it’s meant to bring Americans together and help start an honest conversation about race.

“We’re all American, whether you came from a different country or you were born here,” he added.

Besides Black History month and Hispanic Heritage month, we’ve also got the National Association for the Advancement of Colored People (NAACP), the Congressional Black Caucus, the Congressional Hispanic Caucus, the United Negro College Fund, the Black Panthers, and I’m sure you can list many others as well. All those are great, because they’re about “promoting diversity and inclusiveness.” But the moment you attach “white” to any official group, it’s a “perpetuation of racism.”