How ‘Love Wins’ Was Designed to Ignite Hatred

As names have power, words have power. Words can light fires in the minds of men. Words can wring tears from the hardest hearts.” – Patrick Rothfuss

Not a gun, nor an army, nor a nuclear weapon is more powerful than a perfectly turned phrase. Words have the power to change the hearts and minds of men positively and negatively. The best way to propagandize is to use positive words as a weapon.

Appearing on MSNBC on Monday, Freedom to Marry Campaign Director Marc Solomon said the following about participatory Christian businesses refusing to take part in same-sex weddings:

“The way I would counter it is that in America, if you are open to business, you’re open to business for everybody. We’ve been through this debate 50 years ago, on other crucial civil rights matters. And you don’t have a policy where companies, businesses say yes to many people but no to some. That’s a non-American approach and I don’t think the—the American people won’t stand for it.”

A brilliantly crafted phrase that uses “American values” as bullets. This is America, we don’t discriminate here. Linking his argument to civil rights is just the icing on the cake because it causes one’s brain to sting with grotesque images of racism—and nobody wants to be labeled a bigot. It doesn’t feel good.

This is how it begins. The public will be turned against those who kindly object to participating in a ceremony that they find morally objectionable. The media will saturate the public with phrases like “this is un-American,” and after enough repetition, so it will be. Eventually, those who object—no matter how kindly—will be the face of evil, and they will be forced to comply or be run out of business.

Those who stand and fight will ignite the country and bring about legislation. The public will force legislation against these “un-American” cretins who dare to live their faith. Soon enough, objection will be against the law—not because the left hates the who oppose them, but because of “American values.”

Hate destroys. But camouflage it as love, and it can build an empire. That empire is being built right now by people like Marc Solomon.

As this empire rises, people of faith will become like rats to be gotten rid of; they will live in shadows.

“Love wins” isn’t just a simple phrase, it’s a weapon designed to mold the minds of the public, and evoke a specific thought: Hate loses. Who represents hate? If the empire plays its cards right: Christians.