Not that it makes that much of a difference. He’ll likely be replaced by someone just as bad or worse than he is. But I’m sure a lot of us are happy to see him go. Even though a majority of his well-over-a-dozen viewers didn’t care for him that much. The Blaze reported:
The final shutoff is effective “probably in March,” according to New York Times’ David Carr. The outspoken British host’s downfall was his anti-gun stance, The Wire noted according to Variety’s Rick Kissell. And Morgan got into his share of gun scrapes, speaking out and tweeting his distaste for guns and gun owners frequently.
“Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it,” Morgan told Carr. “That’s run its course and [CNN president] Jeff [Zucker] and I have been talking for some time about different ways of using me.”
There are many people tired of him “banging on” about gun control? You think?
Media is all about ratings. They get higher ratings by getting lots of viewers. They don’t all have to be viewers who like the network’s shows; they just need lots of people watching. The more they have, the more advertisers will pay to advertise their products and services. It’s a business like any other.
But people like Brit Piers Morgan, who blather on and on about why we need to demonize guns and ban them don’t just draw irate viewers. They encourage viewers to change the channel or just turn off the TV. That’s not good for ratings. Apparently, Morgan’s show never was able to yield the ratings that his predecessor Larry King pulled in. And Morgan’s show was consistently one of the worst rated shows.
In the end, it’s all about money. Morgan’s British anti-gun rants just didn’t yield the viewers and ratings they needed to make his show worthwhile.