One customer’s video has gone viral, in which he explains that Starbucks has removed “Christ and Christmas” from their new Christmas cups. The coffee company’s “holiday” cups this year are simply red and blank. No text referencing “Merry Christmas” or anything like that.
And that’s what has some people like evangelist Joshua Feuerstein outraged. His Facebook video has already garnered over 14 million views:
Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus … SO I PRANKED THEM … and they HATE IT!!!! #shareUse #MERRYCHRISTMASSTARBUCKSFollow –> Joshua Feuerstein
Posted by Joshua Feuerstein on Thursday, November 5, 2015
How clever. He told the barista his name was “Merry Christmas” so that they ended up writing “Merry Christmas” on the cup. And then, the barista had to call out his “name” to let him know that his drink was ready. “Merry Christmas, your grande mocha is ready at the bar!”
As a privately owned company, Starbucks can do pretty much whatever it wants. I don’t get the fuss over their holiday cup design. My first reaction when I saw the story is the same as it is now: Who cares?
Would these same people be outraged if Starbucks maintained their usual white cup design all year round? I think their outrage stems from the fact that in years past, their red cups were decorated with Christmasy things, and now they’re just blank. So, Starbucks has effectively “taken Christ out of Christmas” and are waging a “war on Christmas.”
As a business, Starbucks does what it does to yield the most profit. At some point, they decided that putting Christmas-specific text on their cups around this time of year wasn’t a good idea. Maybe it was a good idea before, but since times are changing, they thought it best to change with the times. They’re trying to appeal to the greatest number of people possible.
I get that Starbucks is a liberal, left-leaning company. If that bothers people, then those people shouldn’t patronize Starbucks. Or, they can do what Feuerstein did and encourage others to play little jokes on them by telling baristas that their name is Merry Christmas.
I just don’t get the outrage over something as trivial as a company’s cup design around Christmas time.