Why do you think MSNBC suffers so?
The liberal media get hit the hardest, because its target audience is comprised of people who don’t really know anything or care about politics. They’ll vote for the cool-looking black guy or whoever can dance better, but when it comes to policies, those things are boring and stupid. So, the target audience of a network like MSNBC don’t care enough about politics to watch. That’s bad for business, because if people (especially that key age demographic of 25 to 54-year-olds) aren’t watching, it means their ratings go down, and their ad revenue follows.
MSNBC just had its worst three-month stretch in nearly 7 years. For Q3 2014, MSNBC is down double digits in total day and primetime viewership. Among total day, A25-54 demo viewers, MSNBC placed fourth, behind FNC, CNN and HLN. In primetime, among total viewers MSNBC was second behind Fox News and ahead of CNN and HLN.
In the all-important, advertiser-coveted 25-54 demo, Rachel Maddow, Chris Hayes, and Lawrence O’Donnell posted their worst showings… ever.
MSNBC’s numbers are so low, CNN is able to pretend its own ratings aren’t catastrophic.
If you’re wondering how MSNBC can remain in business with these kinds of numbers…
“Primetime (Mon-Sun): 328,000 Total Viewers / 97,000 A25-54
Total Day (Mon-Sun): 552,000 Total Viewers / 150,000 A25-54”
…the answer is simple: Whether you watch MSNBC or not, if it is part of your television package, you are subsidizing it. Although only a little more than a half-million people watch MSNBC, the leftwing network is available in 70 to 90 million homes. In the form of what’s known as carriage fees, MSNBC gets a sweet hunk of change because of that.
Bundled cable is nothing more than a legal racket – a leftwing affirmative action program that pumps toxicity into you homes, that you pay for.
There you have it. They can’t rely on ratings, because hardly anyone watches their network. They have to depend on TV taxes just to stay afloat.