MSNBC Sticks Foot in Mouth (Again) About Biracial Cheerio’s Ad

In 2013, Cheerio’s ran an ad for their cereal featuring a biracial family. When the commercial was posted to YouTube, it got flamed almost immediately by an assortment of gollums and trolls—who apparently have nothing at all to do but post inflammatory comments on websites. We have a few of those on this site actually.

Anyway, a few thousand stupid comments later, Cheerio’s closed the comment section entirely. They received a generally favorable response to the ad from people who actually eat Cheerio’s. This is further proof that trolls, though they produce 99.99999% of internet commentary, make up approximately 0.000000000001% of humanity. At least I hope this is the case. Or we are all ineluctably doomed.

So, following the general success of the 2013 ad, Cheerio’s is airing a similar biracial ad this year. In fact, the original biracial ad probably did very well for them because it was made famous and relevant by racists. If Cheerio’s has any marketing acumen, they should hire some racists to make comments on this ad as well. But all of that is beside the point. Enter MSNBC.

Some genius over at MSNBC decided to tweet the following:

Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.

Nice try MSNBC. Wasn’t it just a few minutes ago that one of your own hosts was apologizing for mocking Romney’s adopted black grandson? Yeah. That’s an actual mixed race family, in case you didn’t realize.

And nice try lumping in all right wingers with the small sub-category of racists that sometimes self-label as “right wing.” Let me give you a logic lesson. Even if all A belong to the category B, that doesn’t necessarily mean that all B are A. Example: All lions are felines. Does that mean all felines are lions? Of course not. What you committed is a version of the fallacy of the undistributed middle. In your case it looks like this:

  1. All racists are right wing.
  2. Right wingers must all be racist.
  3. All racists hated the first biracial Cheerio’s commercial.
  4. Therefore, right wingers will all hate the upcoming biracial Cheerio’s commercial.

Logic. You should try it some time.

So… Anyway, MSNBC deleted the tweet very soon after and posted a few different apologies:

Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it, It does not reflect the position of msnbc.

And then:

We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize.

If your official twitter account is not expressing your official opinion, what exactly can we rely on to get that official opinion? We shouldn’t even rely on the subsequent tweets apparently. Maybe they don’t reflect the official opinion either.

MSNBC is a joke. Pretty much all “news” agencies are a joke. They are not actually engaging in meaningful dialogue or presenting reasonable positions. This is click-bait and confirmation bias fodder. And speaking of fodder, MSNBC really likes the taste of its foot.