MSNBC Looking for Conservative Host to Boost Failing Ratings?

My dad told me about the two main newspapers in his hometown when he was growing up in Dickson County, Tennessee. One was The Nashville Tennessean, and the other was The Nashville Banner. The Banner was the conservative voice that provided balance to the liberal Tennessean.

Ironically, they were both owned by the same man.

Conservatives often talk about the “liberal media.” In truth, most media companies are just profit-seeking businesses providing a “product” for which there is demand. If there were no demand for “liberal media,” there would be no MSNBC. It only exists, because there is somewhat of a demand for it.

It just so happens that those who identify with “liberalism” don’t care all that much for being informed about politics. Give them their “bread and circuses,” and they’re content. They’d rather watch Glee or American Idol, or whatever it is that kids watch these days.

So, if you’re a liberal radio station or TV show, you’re going to have a hard time staying afloat. Most people might vote like liberals, but those same people have no idea what they’re doing or why. They just like the idea of “free stuff.”

Not surprisingly, MSNBC’s ratings are falling yet again. Reportedly, they’re thinking about moving toward the political right. Since they’re just a business trying to profit, that would be the smartest thing to do to get more viewers and up their ratings and increase their ad revenue. According to Breitbart:

According to a Politico report, MSNBC is sinking fast and prepared to throw everyone overboard not named Joe Scarborough and Rachel Maddow.  The new apparent plan is to move the failing cable news channel to the political right, and in some cases not even stopping at the center. It looks as though MSNBC is looking for a conservative host.

“Year-to-date, MSNBC’s daytime viewership is down 21 percent overall and 41 percent in the coveted 25-to-54 year-old demographic, putting it in fourth place behind Fox News, CNN and CNN’s sister network HLN. Its prime-time ratings are down 24 percent and 42 percent, respectively. In both daytime and prime time, MSNBC is bringing in its smallest share of the demo since 2005, the year before Keith Olbermann’s scorched-earth admonitions of the Bush administration ushered in the current era of Rachel Maddow, Ed Schultz and Al Sharpton. …

Dayside will go through its own changes. And in a strange twist of fate, the model show for the liberal network’s future may be the one hosted by a conservative.”

Just look at Fox News, and its creator Rupert Murdoch. Most people think of Fox News as right-wing radical conservative media. Perhaps some of its hosts could be categorized as being conservative, but Murdoch, if you recall, was a staunch Hillary Clinton supporter and even hosted fundraisers for her during her Senate reelection campaigns. He might have moved a little to the right in recent years, but he’s certainly not the “right-wing conservative” that most people would assume he is. He’s just a businessman who knows what sells. And MSNBC is no different. They’ve just had to find out the hard way that liberalism is a tough sell to people who actually care about politics.