What this could mean is that liberals in the 25-to-54 age demographic don’t care to watch shows which only offer opinions those liberal viewers already believe. Maybe they prefer to be outraged by the show hosts on Fox News. That’s one reason Fox News is doing so well with ratings. They’ve got conservative viewers as well as liberal viewers who love to get angry at the TV.
Or, it could mean that liberals in that age range just don’t particularly care about politics.
There are of course multiple forms of media – television, radio, the internet. Liberals typically prefer liberal websites like Huffington Post and Salon to liberal TV and radio. Conservatives seem to like conservative media in all forms.
Whatever the case, MSNBC, that bastion of liberal TV, continues to fade away into irrelevance. Deadline reported:
With its 53rd consecutive quarter total audience win, Fox News Channel saw a 10% primetime rise among adults 25-54 in first-quarter 2015 over last year. In fact, with 321,000 on average among the 25-54s in primetime, Fox News thrashed rivals CNN (187,000) and MSNBC (132,000) with more news demo viewers than the other two combined, according to Nielsen.
Contrast that to the fate of the NBCUniversal-owned MSNBC, which not only saw a 39% drop in the demo compared to Q1 2014 but its worst quarterly result in the category since Q2 2005. If that almost decade-old result wasn’t enough of a blow, and rising CNN’s fourth consecutive win over MSNBC in prime didn’t cut deep enough, take a look at the gutting the cabler newser’s nighttime offerings are suffering.
With just 145,000 viewers among the 25-54s on average over the December 29, 2014 – March 29, 2105 period, the once-proud flagship The Rachel Maddow Show hit an all-time quarter low with the worst result since its September 8, 2008 launch. Not only is Maddow down 46% in the demo, but her 9 PM show is also down 19% in total viewers. Fellow primetime show All In With Chris Hayes and Last Word With Lawrence O’Donnell fell to their worst quarterly demo ratings since their respective 2013 and 2010 debuts. O’Donnell’s show also had its lowest total quarterly viewership results. And 7 PM’s Hardball With Chris Matthews had its lowest-rated quarter in the demo since 2Q 2005 with an average viewership of 126,000.
This is why it was reported recently that MSNBC was considering hiring a more “conservative” host in order to boost their ratings. In this industry, it pays to be conservative. Liberalism is outdated and boring.