Whenever I’m at a loss for what to write about, I simply go online, read the news and see what makes me the most angry. My ire is generally a good yard stick to measure the legitimacy of a story. Today is one of those days. I took to the web, and saw a headline about Coca-Cola’s new advertising campaign aimed at broaching the issue of Americans’ expanding waistlines. I was immediately annoyed, but I wanted to reserve my rage, and give the article a fair shot. Well…
According to the AP:
“The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind – not just soda.”
Later on, the article talks about Beyonce’s product endorsement campaign for Pepsi. When she signed the deal, critics bombarded Beyonce, saying that she either needed to donate the money she made to health-related charities or drop the Pepsi deal altogether.
Once again, the AP:
“Michael Jacobson, executive director for the Center for Science in the Public Interest, was skeptical about Coca-Cola’s ads and said the company would stop fighting soda taxes if it was serious about helping reduce obesity…’It looks like a page out of damage control 101,’ he said. ‘They’re trying to disarm the public.'”
First of all, good on Coca-Cola for mentioning that it is not the beverage that’s the problem, but rather the over consumption of it. Second, God forbid a celebrity sign an endorsement deal with a company that sells sugary beverages. I mean, how dare Beyonce! She is directly contributing to the deaths of Americans who are already within the inescapable–except through exercise, and moderate self-control–clutches of the sugary beverage cartel.
Ok, let’s get real. This is yet another nanny-state idea, concocted by Liberals who believe that we need to be policed. They think that by taxing soda, people will buy less of it. Maybe so, but I’m certain Americans will find a way to be just as obese as ever without soda.
You cannot police people into health. There’s something out there called self-control. It’s a little, not so commonly practiced idea about limiting your intake of crap, and maintaining a moderately active lifestyle, so that you don’t need to be removed from your house with a crane when you have your eventual heart attack. I was heavy once too. I know it’s really hard to resist soda and fat filled foods; but it is possible.
Coca-Cola has the right idea. It is not the beverage that’s the problem, it’s those with zero self-control–and very often emotional issues that need to be addressed. Very similarly to the debate about gun control, Liberals are trying their best to treat a symptom, rather than a cause. As a society, we are becoming more whale-like than ever, but let’s try to treat the cause, and maybe we’ll all be able to live healthier lives.